sms messaging

 SNPP Settings
 WCTP Settings
 TAP Numbers
 SMTP Settings
 Learning Center
 Support Forum
 

How Can Text Messaging Change the Hospitality Industry?

While waiting at the airport for your rental car, you get a notification on your cell phone. It's a text from your hotel, asking if you would like a drink or food from room service upon your arrival. It may sound like a futuristic luxury, but the fact of the matter is that scenarios like this are not that far off. Text messaging offers a myriad of ways to boost the hospitality industry, and hotels are bound to take note sooner rather than later.

SMS is an ideal platform for the hospitality industry. A large reason why is its speed; texting allows a guest to issue a request or ask a question very quickly, and can relay the information to hotel staff instantly. This way, staff can react upon a request as quickly as possible, and can also communicate with a guest rapidly if any follow-up or confirmation is needed.

The convenience of texting is also a major plus. Rather than phoning the hotel or navigating to a webpage form when in need, guests can enjoy the ease and speed of simply shooting their hotel a text. And with texting increasingly growing in favor as a primary way to communicate, guests will find text messaging capabilities increasingly convenient.

Text messaging can serve hotels as much more than a way for guests to ask for help, too. Customer service via SMS can begin even before guests check in; the day before a guest arrives, hotels can text guests asking them to confirm their arrival time. Hotels can even ask if guests will need directions, help with a rental car, or anything to eat or drink when they arrive. This service allows hotels to plan ahead and ensure the smoothest possible arrival.

SMS can also enhance the experience of arriving at and checking into a hotel. While pulling up to and parking at the hotel, a guest can receive a geo-targeted text from the hotel welcoming them and offering any relevant hotel and area information. After checking in, guests might also receive a text asking them to rate their check-in experience. Further, a low rating could connect guests to the hotel manager, while a high rating could suggest they offer a review and connect them to a relevant Yelp or TripAdvisor page.

And, of course, SMS can be put to work to improve guests' stays. Texting offers a more convenient and quick way to request room service or connect to hotel staff. This spares both guests and staff the time and effort of addressing simple requests and concerns over the phone, especially frequently asked questions like requests for WiFi login information.

Hotels can also use texting as an arm of marketing, alerting guests of new deals via SMS. During a guest's stay, hotels can text them to let them know when an upgrade becomes available at a reduced rate, so that guests are more likely to have all options available to them to have the best possible stay.

Even towards the end of a guest's stay, texting's benefits remain significant. Guests can receive an automatic text a day before check-out asking if they would like to extend their stay. Once guests check out, they may also receive a text asking about the quality of their experience, similar to the check-in experience text.

From beginning to end, there is a diverse range of ways that hotels can implement SMS during a guest's stay to improve their experience. It's clear that texting holds a wealth of benefit waiting for the hospitality industry to tap into.

About the Author -
Sharon Housley is the VP of Marketing for NotePage, Inc. a software company for communication software solutions. http://www.notepage.net

 


send sms
Copyright 1996-2017 NotePage, Inc. Privacy Policy
Google